Client Profile

• Client: Confidential – Mid-stage Lifestyle Brand
• Sector: E-commerce & Direct-to-Consumer (D2C)
• Location: India (Scaling Globally)
• Engagement Duration: 12 months
• Annual Revenue (Start): ₹18 Cr ($2.2M)
• Annual Revenue (Post): ₹75 Cr+ ($9M+)
• Total ROI on DCS Engagement: 7.3x

Background

A fast-growing lifestyle brand offering sustainable apparel and wellness products approached DCS with a bold ambition:

“We want to be India’s first globally loved sustainable D2C brand without burning capital like the others.”

Despite strong early traction, they faced challenges:

• Plateaued revenue after initial virality
• Rising Customer Acquisition Costs (CAC)
• Fragmented brand story across channels
• Logistic inefficiencies and high RTOs
• Low repeat purchase rate (14%)
• Failed attempts at international expansion

Why DCS Was Chosen

DCS was selected for its ability to drive holistic transformation beyond just performance marketing:

We don’t just grow brands — we build scalable ecosystems across brand, tech, and growth funnels.

DCS Transformation Strategy

• Brand System Restructuring:
  • Created a unified “Brand OS”
  • Mission-led storytelling across touchpoints
  • 3.4x higher brand recall
• Performance Growth & Funnel Optimization:
  • Persona micro-segmentation + Zero-Waste Funnel™
  • 1-click checkout, real-time triggers, UGC integration
  • CVR ↑ 41%, CAC ↓ 38%, ROAS ↑ 142%
• Customer Retention & Loyalty:
  • Predictive LTV analytics + cohort marketing
  • VIP loyalty program, Discord/WhatsApp community
  • Repeat rate ↑ from 14% to 39%
• International Scaling:
  • US market entry with localized campaigns
  • $2.3M ARR from US in Year 1, CSAT: 94%
• Backend & Ops Infrastructure:
  • Unified ERP, predictive RTO engine, automated returns
  • RTO dropped from 27% → 9%, logistics cost ↓ 21%

Simulated Business Impact

Client Speaks

“Working with DCS was like adding a superintelligence layer on top of our team. Every part of our business was upgraded — from strategy and storytelling to metrics that actually matter. They didn’t just make us grow, they made us anti-fragile. We now feel truly future-ready.”