Empowering Digital Transformation and Growth in Education Technology
How Dodong Consultancy Services Catalyzed User Growth, Retention, and Operational Excellence for a Leading EdTech Innovator
Client Profile
- Industry: Education Technology (K-12, Test Preparation, Career Development)
- Geography: India & Middle East
- User Base at Engagement Start: ~1.3 Million Active Learners
- Engagement Duration: 12 Months
- Engagement Type: Digital transformation, growth strategy, and technology modernization
Executive Summary
The education technology landscape is rapidly evolving, with learners demanding personalized, engaging, and accessible learning experiences.
Our client—a leading EdTech platform—was encountering scalability challenges, suboptimal learner retention, limited regional reach, and an inability to harness learner data for actionable insights.
Dodong Consultancy Services (DCS) partnered with this organization to drive a comprehensive transformation using our proprietary LEARN-X™ Framework, focused on personalization, technology modernization, regionalization, and data intelligence. Over 12 months, DCS delivered remarkable outcomes that established our client as a market leader and accelerated their growth trajectory.
Challenges
| Challenge | Details |
|---|---|
| Scalability & Platform Stability | Legacy monolithic infrastructure caused frequent downtime and poor user experience during peak periods. |
| Low Learner Retention | Retention rates were below industry benchmarks, primarily due to non-adaptive content and limited engagement tactics. |
| Restricted Regional Penetration | Limited multi-language support and localized content restricted access to Tier 2 and Tier 3 cities. |
| Insufficient Analytics & Insights | Absence of real-time, actionable learner data hindered personalized interventions and strategic decisions. |
| Competitive Market Pressures | Emerging competitors were gaining traction with adaptive learning technologies and better user experiences. |
DCS Solution Framework: LEARN-X™
Our approach employed the LEARN-X™ Framework, a five-pillar strategy tailored for EdTech growth and operational excellence:
| Pillar | Strategy & Execution |
|---|---|
| 1. Learner Segmentation & Behavioral Intelligence | Developed AI-powered learner personas and behavior analytics to deliver personalized experiences. |
| 2. Engagement Personalization & Adaptive Learning Journeys | Implemented dynamic content sequencing, gamification elements, and personalized learning paths to increase engagement. |
| 3. Architecture Modernization & Scalability | Migrated to a microservices-based, cloud-native platform enabling high availability and seamless scaling. |
| 4. Regionalization & Localization | Rolled out multi-language support and culturally contextualized learning materials for wider reach. |
| 5. Learning Analytics & Predictive Insights | Built a centralized analytics dashboard to monitor learner progress, predict dropout risk, and optimize content delivery. |
Implementation Highlights
- Cloud Migration: Transitioned platform to AWS with Kubernetes orchestration, improving uptime from 88% to 99.9%.
- AI-Driven Personalization: Developed machine learning models that forecast learner disengagement, enabling proactive interventions.
- Localization: Launched 7 regional languages, enhancing accessibility and adoption in underserved markets.
- Agile Collaboration: Iterative delivery cycles ensured rapid deployment and continuous improvement aligned with client goals.
- Comprehensive Analytics: Real-time dashboards empowered leadership with data to inform content strategy and marketing efforts.
Results & Impact
| Key Metric | Before Engagement | After 12 Months | Improvement |
|---|---|---|---|
| Monthly Active Users | 1.3 Million | 3.1 Million | +138% |
| 90-Day Learner Retention | 14% | 41% | +193% |
| Average Session Duration | 8.4 minutes | 19.6 minutes | +133% |
| Platform Downtime | 11.4 hours/month | <1 hour/month | -91% |
| Regional Market Engagement | Baseline | 2.6× Growth | - |
| Parental Satisfaction | 62/100 | 94/100 | +52% |
| Return on Investment | N/A | 11.2x | - |
Client Testimonial
“Dodong Consultancy Services delivered transformative impact through deep domain knowledge and innovative technology strategies. Their LEARN-X™ Framework helped us scale rapidly while enriching learner experience and operational resilience.”
Why Choose Dodong Consultancy Services?
- Specialized frameworks developed through extensive EdTech experience
- End-to-end solutions: strategy, technology, data science, and execution
- Transparent, data-driven results with measurable ROI
- Agile partnership model for quick iteration and alignment
- Compliance with global standards and data security norms
Legal Disclaimer
This case study is based on a composite of real projects executed by Dodong Consultancy Services in the Education Technology sector. Client identity is withheld to ensure confidentiality and compliance. All data and outcomes presented are accurate representations of DCS’s capabilities and results.